The State of AI Brand Visibility in Food & Beverage

Shoppers increasingly ask AI assistants what to eat and drink. Across 17,766 answers from ChatGPT, Claude and Gemini — naming 12,300 food & beverage brands — Famewise measured who AI recommends, how favorably, and what moves the needle. Wendy's is the most-named brand overall.

Answers analyzed
17,766
ChatGPT, Claude & Gemini answers, with & without web search
Brands named
12,300
distinct food & beverage brands AI mentioned
AI models
3
current OpenAI, Anthropic & Google models
Tracked-brand visibility
54.5%
answers naming at least one tracked brand
Web-search lift
+1.2 pts
visibility change when AI uses live web search
Avg. sentiment (positive)
+0.51
mean tone of brand mentions (−1…+1)

The most-visible food & beverage brands in AI

Ranked by share of voice — the share of all brand mentions each captures across the run, tracked brands and organically surfaced competitors alike.

  1. 1Wendy's1.0%1,252 answersavg #3.5
  2. 2Trader Joe's0.9%1,187 answersavg #5.8
  3. 3McDonald's0.9%1,151 answersavg #3.5
  4. 4In-N-Out Burger0.8%1,075 answersavg #3.3
  5. 5Culver's0.7%942 answersavg #3.6
  6. 6Chili's0.7%888 answersavg #3.9
  7. 7Burger King0.7%878 answersavg #4.1
  8. 8Chick-fil-A0.7%873 answersavg #2.7
  9. 9Olive Garden0.7%858 answersavg #4.2
  10. 10Five Guys0.6%819 answersavg #3.6
  11. 11Texas Roadhouse0.6%765 answersavg #4.3
  12. 12Shake Shack0.6%728 answersavg #4.0
  13. 13Applebee's0.5%705 answersavg #5.2
  14. 14The Cheesecake Factory0.5%630 answersavg #4.2
  15. 15Kirkland Signature0.5%591 answersavg #4.8
  16. 16Whataburger0.4%581 answersavg #4.8
  17. 17Popeyes0.4%568 answersavg #2.8
  18. 18Chipotle0.4%562 answersavg #3.3
  19. 19Panera Bread0.4%538 answersavg #4.5
  20. 20Costco0.4%530 answersavg #5.7

What AI recommends, by category

The food & beverage categories with the most AI answers this run, and the brand each one names most.

Biggest mover

Wendy's saw the largest change run-over-run — now named in 7.0% of answers (+7.0 pts).

How this is measured

Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by share of voice: the number of answers that mention them. Every number reflects the latest scheduled run.

Frequently asked questions

Which food and beverage brands are most visible in AI answers?

Across 17,766 answers from ChatGPT, Claude and Gemini in the latest Famewise run, the most-named food and beverage brands are Wendy's, Trader Joe's, McDonald's, In-N-Out Burger, and Culver's. Visibility is measured as share of voice — the share of all brand mentions each brand captures.

Does web search change which brands AI recommends?

Yes. Turning on live web search raises the share of answers that name a tracked brand by +1.2 pts in this run — evidence that a brand's current web presence directly shapes what AI assistants say about it.

How was this measured?

Famewise generates the category-level questions food and beverage shoppers ask AI assistants, asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each with web search on and off — then an extraction model records every brand named, its position, and the sentiment toward it. Figures reflect the latest scheduled run.

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