AI Visibility for Spirits

When people ask ChatGPT, Claude and Gemini about spirits, which brands get named? Across 90 AI answers to spirits questions in the latest Famewise run — naming 293 distinct brands — these lead the category. If you market a spirits brand, this is your AI shelf placement.

  1. 1Maker's Mark3.3%22 answersavg #3.4
  2. 2Buffalo Trace3.0%20 answersavg #2.8
  3. 3Espolòn Blanco2.4%16 answersavg #9.2
  4. 4Woodford Reserve2.4%16 answersavg #3.1
  5. 5Casamigos2.3%15 answersavg #4.5
  6. 6Tanqueray2.3%15 answersavg #4.7
  7. 7Ketel One2.1%14 answersavg #5.3
  8. 8Hendrick's2.0%13 answersavg #3.6
  9. 9Jameson2.0%13 answersavg #4.0
  10. 10Tito's2.0%13 answersavg #4.7

Head-to-head comparisons

How this is measured

Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by share of voice: the number of answers that mention them. Every number reflects the latest scheduled run.

Frequently asked questions

Which Spirits brands are most visible in AI answers?

In the latest Famewise run, the Spirits brands AI assistants mention most are Maker's Mark, Buffalo Trace, Espolòn Blanco, Woodford Reserve, and Casamigos. The ranking reflects share of voice — the share of all brand mentions each captures across 90 AI answers to Spirits questions, drawn from 293 brands named in total.

How do I check my Spirits brand's AI visibility?

Use Famewise's free AI visibility check — it shows instantly whether ChatGPT, Claude and Gemini mention your brand in Spirits answers, how you rank against the leaders above, and the sentiment when you come up. No sign-up needed.

How is AI share of voice measured here?

Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the category questions consumers ask — each with web search on and off — then records every brand each answer names. Brands are ranked by how many answers mention them (share of voice).

How often does this ranking update?

It reflects the latest scheduled Famewise run (typically daily). Each run re-asks the full question set across the tracked AI models and stores a fresh snapshot, so the leaderboard moves as the models' answers change.

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