AI Visibility for Baking Ingredients

When people ask ChatGPT, Claude and Gemini about baking ingredients, which brands get named? Across 90 AI answers to baking ingredients questions in the latest Famewise run — naming 122 distinct brands — these lead the category. If you market a baking ingredients brand, this is your AI shelf placement.

  1. BrandVisibilityHow often this brand comes up. The share of all AI answers in this category that name the brand at least once.BarRelative scale only. The top brand always fills the width.Share of mentionsHow much of the category conversation this brand owns. Every brand named in every answer counts as one mention, and this is the brand's slice of that total. Because AI answers usually name several brands at once, these percentages add up to well under 100%.Average positionWhen this brand does get named, where it lands in the answer. Lower is better, since the first brand mentioned is the one people act on.
  2. 1King Arthur Baking46%41 of 90 answers9.7%avg #2.4
  3. 2Bob's Red Mill40%36 of 90 answers8.6%avg #2.7
  4. 3Ghirardelli19%17 of 90 answers4.0%avg #5.6
  5. 4Nielsen-Massey16%14 of 90 answers3.3%avg #7.1
  6. 5Guittard13%12 of 90 answers2.9%avg #5.9
  7. 6Pillsbury13%12 of 90 answers2.9%avg #4.1
  8. 7Rumford13%12 of 90 answers2.9%avg #4.6
  9. 8Gold Medal11%10 of 90 answers2.4%avg #2.8
  10. 9Argo10%9 of 90 answers2.1%avg #8.2
  11. 10Callebaut9%8 of 90 answers1.9%avg #6.0

Visibility counts answers, while share of mentions counts brand mentions. That is why a brand can be named in a large share of this category's AI answers and still hold only a small slice of its mentions.

Visibility
How often this brand comes up. The share of all AI answers in this category that name the brand at least once.
Share of mentions
How much of the category conversation this brand owns. Every brand named in every answer counts as one mention, and this is the brand's slice of that total. Because AI answers usually name several brands at once, these percentages add up to well under 100%.
Average position
When this brand does get named, where it lands in the answer. Lower is better, since the first brand mentioned is the one people act on.
Bar
Relative scale only. The top brand always fills the width.

Head-to-head comparisons

How this is measured

Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.

Frequently asked questions

Which Baking Ingredients brands are most visible in AI answers?

In the latest Famewise run, the Baking Ingredients brands AI assistants mention most are King Arthur Baking, Bob's Red Mill, Ghirardelli, Nielsen-Massey, and Guittard. Brands are ranked by visibility — the share of 90 AI answers to Baking Ingredients questions that name each brand at least once, drawn from 122 brands named in total. The table also shows each brand's share of all brand mentions in the category, which is a smaller number because most answers name several brands.

How do I check my Baking Ingredients brand's AI visibility?

Use Famewise's free AI visibility check — it shows instantly whether ChatGPT, Claude and Gemini mention your brand in Baking Ingredients answers, how you rank against the leaders above, and the sentiment when you come up. No sign-up needed.

How is AI visibility and share of voice measured here?

Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the category questions consumers ask — each with web search on and off — then records every brand each answer names. Visibility is the share of those answers that name a brand at least once; share of voice (share of mentions) is the brand's slice of every brand mention in the category. Answers usually name several brands, so the two differ.

How often does this ranking update?

It reflects the latest scheduled Famewise run (typically daily). Each run re-asks the full question set across the tracked AI models and stores a fresh snapshot, so the leaderboard moves as the models' answers change.

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