Is Heineken visible in AI answers?

Heineken appears in 60 of the AI answers Famewise tracked in its latest run — ranked #412 of 12,300 brands named. AI assistants frame it neutrally overall. Here is how it shows up in ChatGPT, Claude and Gemini.

Answers mentioning it
60
AI answers in the latest run that name this brand
Rank
#412
of 12,300 brands AI named this run
Avg. position
#30.9
mean rank of its first mention (lower is better)
Neutral
+0.27
sentiment of its mentions

Who Heineken competes with in AI answers

The brands ChatGPT, Claude and Gemini name in the same answers as Heineken, most often first.

How this is measured

Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by share of voice: the number of answers that mention them. Every number reflects the latest scheduled run.

Frequently asked questions

Is Heineken visible in AI answers (ChatGPT, Claude, Gemini)?

Yes — Heineken is named in 60 AI answers in the latest Famewise run, ranking #412 of 12,300 brands named. AI assistants frame it neutrally overall. Famewise measures this by asking current OpenAI GPT, Anthropic Claude and Google Gemini models the category questions consumers ask, with web search on and off, and recording every brand each answer names.

Which brands compete with Heineken in AI answers?

Mahou, Estrella Damm, Estrella Galicia, Topo Chico, and Athletic Brewing Lite are the brands AI assistants most often name in the same answers as Heineken. Co-mention frequency is a proxy for which brands the models treat as alternatives in this category.

How is AI brand visibility measured here?

Famewise generates the category-level questions consumers ask AI assistants, asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each with web search on and off — then an extraction model records every brand named, its position, and the sentiment toward it. Numbers reflect the latest scheduled run.

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