Lurpak vs Rema 1000
How do Lurpak and Rema 1000 compare inside AI answers? Across the latest Famewise run, here is each brand's visibility in ChatGPT, Claude and Gemini — and how often they are named together.
Relative share of voice
Of the 71 mentions across the two brands, Lurpak takes 62% and Rema 1000 38%. They are named together in 16 answers.
How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by share of voice: the number of answers that mention them. Every number reflects the latest scheduled run.
Frequently asked questions
Is Lurpak or Rema 1000 more visible in AI answers?
In the latest Famewise run, Lurpak is named in 44 AI answers and Rema 1000 in 27. Lurpak has the higher share of voice. The two are named together in 16 answers.
How are Lurpak and Rema 1000 measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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