Dunkin' vs Philz Coffee

How do Dunkin' and Philz Coffee compare inside AI answers? Across the latest Famewise run, here is each brand's visibility in ChatGPT, Claude and Gemini — and how often they are named together.

Dunkin' tracked
69answers mention it
#3.0avg position
Positive (+0.56)sentiment
Philz Coffee tracked
10answers mention it
#5.3avg position
Positive (+0.81)sentiment

Relative share of voice

Of the 79 mentions across the two brands, Dunkin' takes 87% and Philz Coffee 13%. They are named together in 6 answers.

How this is measured

Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.

Frequently asked questions

Is Dunkin' or Philz Coffee more visible in AI answers?

In the latest Famewise run, Dunkin' is named in 69 AI answers and Philz Coffee in 10. Dunkin' has the higher share of voice. The two are named together in 6 answers.

How are Dunkin' and Philz Coffee measured?

Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.

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