Dos Equis vs Lagunitas
How do Dos Equis and Lagunitas compare inside AI answers? Across the latest Famewise run, here is each brand's visibility in ChatGPT, Claude and Gemini — and how often they are named together.
Relative share of voice
Of the 25 mentions across the two brands, Dos Equis takes 16% and Lagunitas 84%. They are named together in 3 answers.
How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by share of voice: the number of answers that mention them. Every number reflects the latest scheduled run.
Frequently asked questions
Is Dos Equis or Lagunitas more visible in AI answers?
In the latest Famewise run, Dos Equis is named in 4 AI answers and Lagunitas in 21. Lagunitas has the higher share of voice. The two are named together in 3 answers.
How are Dos Equis and Lagunitas measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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